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15 Ways To Stand Out From The Competition

In recent years, the job market has swung heavily in favor of candidates, with companies working hard to attract and retain their industry's top talent. While this is still largely the case, it doesn't mean job seekers always have the upper hand: In fact, many applicants still face steep competition for coveted positions and must find a way to stand out from the crowd.


A great resume and cover letter are a solid start, but if you really want to wow a hiring manager, you'll need to go the extra mile. Follow these tips if you want to gain an edge over other candidates in your job search.


1. Look The Part

It only takes seven seconds to make a first impression. Make sure the second someone looks at you, you are making the best possible first impression. That means dressing professionally and being well-groomed. Don’t overdo the cologne or makeup. Be yourself, but step it up a notch. - Frances McIntosh, Intentional Coaching LLC


2. Show Them How You Can Add Value To The Company

Many people think about what they need in their next job: title, salary, culture, etc. But to stand out in a search, you have to meet the company's needs. Shift your mindset to how you can add value to the company. This approach, combined with research and active listening, will help you tailor your story and present your experience without feeling the pressure of having to sell yourself.


3. Send A Handwritten Thank-You Note

I always encourage candidates to use the handwritten note to thank those they interview with. As technology continues its creep into everything we do, the handwritten note sends a clear message that someone thought enough to take the time to write a personal thank you. The handwritten note cannot change what the candidate knows, but it can change the impression left on the hiring manager.


4. Develop A Personal Content Strategy

Job seekers will stand out by strategically using content on LinkedIn and other professional social media platforms. Smart content will trigger new conversations and provide proof of expertise to those involved in hiring. Content can be original articles, sharing of articles and information from reputable sources and commenting on other people's content.


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